You didn't miss a call. You missed a job.
And nine times out of ten, that job was lost on your website — or the lack of one. We build fast, mobile-first websites for Wisconsin contractors: one-tap call and text buttons, quote forms, and pages built to show up on Google. From $1,500, flat quote in writing before we start — love it or your money back.
- Websites from $1,500
- Flat custom quotes
- Money-back guarantee
- Milwaukee-based
Between jobs? Send a text — calls and texts both reach us at the same number.
30 Years Combined
Industry experience on the team behind your build.
Milwaukee-Based
Built in MKE. Serving contractors across all of Wisconsin.
Flat Custom Quotes
One number, in writing, before any work begins.
Money-Back Guarantee
Love it or your money back. Stated plainly, honored plainly.
Your website should be your hardest-working crew member.
When a homeowner's furnace dies at 9 p.m., they grab their phone. If they can't find you — or your site looks like it was built during the Bush administration — they call the next name on Google. Here's where jobs leak out:
01
They can't find you
No website — or one buried on page three of Google — means you don't exist at the exact moment someone needs you. Winter makes it worse: when a furnace quits or a pipe bursts, whoever shows up first in search gets the call.
02
Your site scares them off
Slow pages, tiny text, a layout that breaks on phones. Fair or not, homeowners judge your work by your website in about five seconds — and a rough site says rough work.
03
Calling you takes effort
If your phone number isn't one thumb-tap away, they hit the back button and dial the next contractor on the list. That's a job gone in ten seconds.
Built for contractors. Nothing you don't need.
Everything starts with the website. SEO gets it found. Automation is there later if you want it. Here's the menu — all of it quoted flat, in writing.
Custom Contractor Websites
From $1,500This is the core of what we do — and the first thing you should buy. A fast, mobile-first site built around one goal: turning homeowners who find you into booked jobs. Tap-to-call and text on every screen, quote forms that reach your phone, photos of your real work, and pages for every town you cover.
Get a website quote →Local SEO
Show up when someone in your town searches "roofer near me" or "emergency plumber." Google Business Profile done right, service-area pages, and the unglamorous details that move you up the map in the towns you actually work.
Text us about SEO →Automation
Missed-call text-back, contracts via text, invoices via text. Add it to your build or bolt it on later, once the calls pick up — your website works great either way. Quoted separately, never bundled in.
See the add-on →Every website comes loaded. No upsell ambush.
This is the thing you buy first, and it has to earn its keep from day one. Here's what's included in every build we ship:
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Mobile-first designYour customers are on phones between jobs — your site is built for thumbs, not desktops.
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One-tap call & text buttons on every screenYour number follows them down the page. No hunting, no back button.
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Quote-request form that lands in your inboxFor the homeowners who'd rather type than talk. Every lead, straight to you.
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Your real work, front and centerPhoto galleries built for job-site shots. No stock photos — your work sells itself.
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Fast loading, even on job-site cell signalHeavy sites lose visitors. Ours are built lean so they load before they bounce.
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Local SEO baked in from page oneStructure, speed, and service-area pages built to rank in the towns you work.
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A page for every service and town you coverHVAC, plumbing, roofing, electrical, remodeling, concrete, painting, landscaping — each one gets its shot on Google.
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You own everythingDomain, site, content — all yours. No hostage situations, no "rental" websites.
How buying a website works
Five steps. No jargon, no drawn-out process.
- 1
Call or text us
(262) 205-2295 — calls and texts both work. Two minutes tells us if we're a fit.
- 2
Ten-minute scope chat
What you do, where you work, what the site needs to do. That's it.
- 3
Flat quote, in writing
One custom number and a timeline. No tiers, no hourly meter running.
- 4
We build, you approve
You see it before it goes live. We don't launch anything you haven't signed off on.
- 5
Love it or your money back
Every build carries the guarantee. It's the deal we make everyone.
Your new site makes the phone ring. This makes sure you never lose the ring.
Most contractors start with the website — that's the right call. But once it's live and the phone picks up, there's a new problem: you're on a roof, under a sink, or running a saw when it rings. That's when the automation add-on earns its keep. It's not required, it's not bundled, and it's quoted separately. It's just there when you want it.
Missed-Call Text-Back
A call you can't answer gets an automatic text within moments: "Sorry we missed you — how can we help?" Half the time, the job books itself while you're still on the ladder.
Contracts via Text
Send the contract to their phone, they sign on their phone, done. No printer, no scanner, no "I'll get it back to you this weekend."
Invoices via Text
Text the invoice the moment the job's done. They pay by card from their phone. Skip the invoice-in-the-mail, 30-day chase entirely.
One number. In writing. Before we start.
Custom Contractor Websites
From $1,500 / flat quote
Every website quote is custom, flat, and in writing before any work begins. No tiers to decode, no hourly meter, no surprise invoices after the fact.
- Number of pages and towns you cover
- Whether we write the words or you do
- Photo and content help, if you need it
- Add-ons like automation — quoted separately, always optional
- 1
Call or text (262) 205-2295
Reach us however's easiest. Texting from a job site is fine — that's half our conversations.
- 2
Ten minutes on scope
Services, towns, and what you need the site to do. We ask, you answer, done.
- 3
You get a flat written quote
One number and a timeline. Take it home, think it over, no pressure.
- 4
Guarantee included
Love it or your money back. It's in the quote, in writing, like everything else.
Why anchor the price publicly? Because you'd want the same from us. You know the floor before you ever pick up the phone — and the final number is custom to your job, never padded off a rate card.
Love it or your money back.
Every website we build carries it. If you don't love what we build you, you don't pay for it. That simple — and it's in writing with your quote.
New name. Thirty years in the trade behind it.
MKE Web Labs LLC is a Milwaukee web design company built for one kind of customer: Wisconsin contractors. The company is new — the experience isn't. Our team brings 30 years of combined industry experience to every build.
We keep the crew small and our names off the marquee on purpose. The work is the portfolio, and your website is the only reputation we're trying to build. We're based in Milwaukee — PO Box on the south side, pride citywide — and we serve contractors in every corner of the state.
Straight talk, zero jargon
You won't hear "synergy," "funnel optimization," or "brand storytelling" from us. You'll hear what it costs, when it's done, and what it does for you.
We answer the phone
Yes — we sell missed-call text-back, and yes, we see the irony risk. Call us. If we can't pick up, you'll get a text right back. Practice what we pitch.
Contractors only
HVAC, plumbing, roofing, electrical, remodeling, concrete, painting, landscaping and hardscape. We build for the trades — it's all we do.
Milwaukee made. Statewide reach.
We're based in Milwaukee and proud of it — but if you're a contractor anywhere in Wisconsin, you're in our service area. Everything we do works over the phone and by text, so distance is never the issue.
- Milwaukee — Home Base
- Waukesha
- Racine
- Kenosha
- Brookfield
- West Allis
- New Berlin
- Oak Creek
- Menomonee Falls
- Madison
- Green Bay
- Appleton
- Oshkosh
- Wausau
- Eau Claire
- La Crosse
- Sheboygan
- Fond du Lac
- Janesville
- …and every town in between
Straight answers.
How much does a contractor website cost?
Custom contractor websites start at $1,500. That's the floor, stated publicly so you know it before you call. Your actual quote is custom and flat — based on pages, towns, and content — and it's in writing before any work begins. We don't do tiers and we don't do hourly.
How long does a website take to build?
It depends on scope — how many pages, how many service areas, and who's writing the content. What doesn't depend on anything: you get a firm timeline in writing with your quote, before work starts. No "we'll see."
What do you need from me to get started?
Photos of your real work, your list of services, and the towns you cover. A logo if you have one — fine if you don't. We can write the words for you; you know your trade, and we know how to make it sound like you.
I already have a website. Can you fix it?
Yes. Sometimes that's a rebuild, sometimes it's a refresh of what's already there. Either way, you get the same flat written quote first — call (262) 205-2295 or text us and we'll take a look.
What's the automation add-on?
Three optional tools: missed-call text-back, contracts via text, and invoices via text. They're not bundled into your website and never will be. Most contractors start with the site, then add automation once the calls pick up. It's quoted separately, whenever you're ready.
How does the money-back guarantee work?
Love it or your money back — that's the whole policy. The full terms are spelled out in writing with your quote, so there are no surprises either direction.
Do I own my website?
Yes. The domain, the site, and everything on it are yours. If you ever leave, everything goes with you. No hostage situations.
Let's get your website working.
Fastest way is a call. Second fastest is a text — same number. The form works too; it lands in our inbox and we reply.
Or send the form
Three fields. Tell us what you do and where — we'll take it from there.
Form trouble? Email us directly — or just call or text (262) 205-2295.